Finding Your Why Nots Is As Important As Your ‘Why’

Seek your purpose but also what you can’t stand

Photo by Matthew Henry on Unsplash

Ever since I discovered Simon Sinek and his find your why mantra, I see the word everywhere. Does it work? It absolutely does, especially on a corporate level.

In the book of the same name, the author uses the Company Apple as an example and goes on to describe how Apple…